Practical guides for entering the Czech market, combining public research with our experience in Prague. Start here before you spend your first crown on ads.
Which search engine matters for your category, and when Sklik earns its budget. With current market-share and audience data.
What drives Czech advertising costs, how to calculate your break-even CPC and how to plan a local test.
Declension, formality and search intent: what professional translation misses and rewriting fixes.
Cash on delivery, Heureka reviews, prices with VAT: the checks Czech customers run before buying from a foreign brand.
Where to list, what your product feed needs and how marketplace economics compare with your own store.
Consent mode done right: stay compliant and keep the conversion data your campaigns depend on.
A week-by-week launch plan with budget lines, pilot rules and clear go/no-go checkpoints.
Christmas planning starts in October, with sales peaks around Black Friday and mid-December. The Czech seasonal calendar month by month.
An honest framework for choosing your first Central European market, by business model.
Direct sales or a local distributor? Partner vetting, local materials and building a Czech pipeline.
From pre-opening buzz to repeat visits: a plan for shops, restaurants, studios and clinics.
Four operating models compared, including the cases where you do not need an agency at all.
Shorter, regular updates on Czech digital marketing: platform changes, fresh data and what they mean for foreign brands.
Skip the guesswork. We will look at your market, channels and numbers, and tell you honestly whether it makes sense.
Talk to our Prague team