Your digital marketing agencyin Prague.
RKP Agency helps businesses grow through paid advertising, social media, content, websites and SEO — with the local market knowledge foreign teams need to win in Czechia. One Prague team, hands-on delivery, and clear reporting in English.
Services built for the Czech market
Everything you need to launch and grow here — each service tailored to your local audience and business goals.
PPC & Paid Media
Google, Meta and Sklik campaigns built for Czech intent — including the Seznam network most foreign teams skip. Measured on real leads, not clicks.
Explore →Social Media Management
Content, community and paid social are written and managed in-house in Prague by native Czech speakers. A local voice your audience follows — not a translated feed.
Explore →Content Production
Photo and video shot in Prague with local creators and models. Content that looks right for the Czech market — without flying in a team.
Explore →Web Development
WordPress sites and online stores built in Prague to convert Czech customers — including Shoptet, the local e-commerce standard.
Explore →SEO & AI Search
SEO, AEO and GEO for Czech and Slovak. Native-written content that ranks on Google and Seznam, and can be cited in AI-generated answers.
Explore →Market Entry Support
Suppliers, accountants, lawyers, interpreters, meetings and events. Your practical team on the ground, beyond marketing.
Explore →Profiles under our management
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Five things that quietly break a Czech launch
Most of these never show up in a London or Berlin media plan. They decide whether your Czech numbers actually work.
Google isn’t the whole market
Seznam.cz and its Sklik ad network still capture real Czech search and shopping intent. Ignore it and you’re invisible to a slice of ready-to-buy customers.
Czech has complex grammar with many word endings.
Word forms change with case and context. Machine-translated ads and landing pages read as foreign and quietly cost you conversions. Localization is not translation.
Trust is earned differently here
Heureka and Zboží reviews, local payment methods and clear delivery terms improve conversion rates in the Czech market more than a polished global brand page.
Compliance is local
Cookie consent, ČOI consumer rules and invoicing expectations differ from your home market. Get them wrong and campaigns stall — or worse.
Czech buyers aren’t German or American buyers
Price sensitivity, directness and what reads as “premium” are specific. Messaging that wins in DACH or the US can underperform here.
We build all five into every launch — by default. That’s the difference between a translated campaign and a local one.
Research → Localize → Launch → Grow
A clear path from “we’re considering Czechia” to a local operation that performs — with one team accountable end to end.
Understand the market
Competitors, channel mix, search demand across Google and Seznam, localization risks and a realistic budget range.
Make it Czech
Messaging, native Czech copy, landing pages and web, creative and clean tracking — built for the local buyer, not translated.
Go live properly
Google, Meta and Sklik campaigns, content and social, analytics and measurement wired in from day one.
Scale what works
Performance, CRO, creative testing and local strategy as part of an ongoing monthly partnership. We remain accountable for results.
Selected work
Real brands, local execution. Here’s what we delivered on the ground in Czechia.
Kenneth Cole
A global fashion brand activated locally in Prague — social and performance execution built for a Czech audience.
Trimakasi
Cross-border ecommerce growth. Performance marketing and premium content driving revenue faster than ad spend across multiple markets.
Planning a similar launch in Czechia? See all case studies →
Your Czech execution partner
Running a client’s launch into Czechia but don’t have a local team? We deliver Czech paid media, Sklik/Seznam, localization QA, content and local intelligence — white-label or co-branded. You keep the client. We handle delivery on the ground.
Czechia first — Slovakia a natural next step
Czechia is our home market, and it’s where our team and know-how sit. Czech and Slovak are closely related, but each market needs its own copy; we reuse the strategy and adapt the language. That means extending into Slovakia is a natural next move rather than a second project — and when you’re ready to go further, we’ll help you plan and sequence a wider expansion across Central Europe.
Planning a move into the Czech market?
Tell us where you are — considering Czechia, planning a launch, or already here and not seeing the numbers. We’ll send back a concrete plan for your growth.
Discuss your projector email info@rkpagency.cz · we usually reply within one business day