Google, Meta and Sklik campaigns built for Czech search intent — measured by real leads and revenue, not clicks. Run by a Prague team that knows where local demand actually is.
This is what separates a campaign that’s translated from one that’s genuinely local.
A meaningful share of Czech search and shopping still runs through Seznam.cz and its Sklik network. We run it — most foreign media plans quietly skip it and lose ready-to-buy customers.
Word endings change with context, so a translated keyword list underperforms. We build the account around how Czechs actually search and write the ads in native Czech.
We wire GA4, Google Ads and consent mode properly and optimize toward real business outcomes — qualified leads, bookings, revenue — not CPC and traffic.
It starts with what you sell, who it’s for and what should happen after the click — which is why we handle the offer, landing page, measurement and creative, not just campaign settings.
Ads are running, but it’s unclear what they actually bring in.
Leads come in, but a large share of them aren’t qualified.
Google and Meta both spend budget, but each channel operates without a shared strategy.
The website gets traffic, but people don’t get in touch.
Reporting shows numbers you can’t actually act on.
You’re entering the Czech market and aren’t sure which channels even matter here.
Captures people the moment they’re actively searching for your service, product or a solution to a problem. It works best where there’s clear demand and the customer is close to deciding.
Facebook and Instagram reach people before they start searching — great for building awareness, earning trust, staying top of mind and generating demand through strong creative.
Depending on the audience and project we can also bring in Sklik, TikTok Ads, LinkedIn Ads or Bing Ads. We don’t add channels to make the strategy look complex — only when they have a real role in the journey.
Selling the same product in Slovakia? Czech and Slovak are closely related, but each market needs its own copy; we reuse the strategy and adapt the language. That means we can extend your Czech campaigns across the border without starting from zero, and help you scope a wider Central European roll-out once the numbers are there.
We map Czech demand across Google and Seznam, size the opportunity and set a target cost per lead.
Account structure, Czech-native ads and clean tracking, including consent mode.
Go live across Google, Meta and Sklik with tight control over Search Terms.
Weekly optimization toward real leads, reported in plain English.
Tell us your goals and budget. We’ll come back with a concrete plan for Czech paid acquisition — including the channels most foreign teams forget.
Discuss your projector email info@rkpagency.cz · we usually reply within one business day