Trimakasi Jewellery
Five years of collaboration built on constant growth. Handmade jewellery crafted from gemstones that wins over customers at home and abroad.
Growing in a crowded market and expanding abroad
The Trimakasi e-shop started out in 2018 selling home decorations before finding its true identity in handmade jewellery crafted from gemstones. Thanks to precise craftsmanship, original designs and the deeper meaning behind each piece, it has won over thousands of customers in Czechia and abroad.
Our task was to keep growth steady in the face of strong competition, navigate the challenges of the e-commerce market and support a gradual expansion into neighbouring markets.
Performance marketing and premium presentation
We’ve kept ad spend at 15–20% of revenue (PNO) on key campaigns over the long term, alongside year-on-year revenue growth of tens to hundreds of percent. For Christmas 2024 we also launched the new Dharma bracelet collection at the last minute, and pulled it off:
- Fast turnaround on lifestyle and macro product photography plus banners
- Meta Ads: testing interest-based targeting versus lookalike audiences, remarketing segments and Advantage+ Shopping campaigns
- Dynamic remarketing that reaches users with the products they’ve already shown interest in
- A focus on structure, subtle highlights and the play of light on each stone, presentation that lifts the perceived value of the jewellery
With higher-value jewellery, presentation can make the difference. In an oversaturated market, being visible isn’t enough. You need to spark desire and persuade customers through detailed visuals and a clear emphasis on material quality.
Revenue is growing faster than ad spend
Thanks to optimised banners and targeting in Meta Ads, we managed to scale seasonal sales with a return of up to 7× the ad spend.
Over the long term, the e-shop’s revenue has grown significantly faster than advertising costs, and Trimakasi has become a strong brand reaching customers well beyond the Czech Republic’s borders.
Year-on-year e-shop revenue growth. Ad spend has grown far more slowly each year, so revenue keeps outpacing the cost of advertising.
2025 was the strongest year yet: revenue grew 37% year on year, far faster than order volume (+37% revenue vs +6% orders), so the main driver was a higher average order value.
What the client says about working with us
“Years of collaboration, meeting every challenge, pushing results forward and enjoying every step we’ve taken together.”
Videos that sell jewellery
Premium product presentation that lifts the perceived value of the jewellery.
Services in this project
Want to grow like Trimakasi?
We combine performance campaigns with premium content and product photography. Get in touch and let’s talk about your e-shop.
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