Playroom Prague
Brand building on Instagram in practice: two million organic impressions in 30 days and growth from 3,000 to 32,000 followers.
Building trust and community around a premium concept
Playroom Prague is a premium experience space in Prague. Success here comes down to discretion, atmosphere, trust, clear communication and building a community on social media.
We needed to explain the concept clearly, remove barriers and uncertainty, and convince the audience that real people and a professional approach stood behind the project.
Marketing, content and PR in one
We launched the project through Google Ads to reach people with clear intent, quickly and efficiently. Since June 2025 we’ve taken over complete social media management and built the communication to raise awareness, educate the audience and build trust:
- Regular production of quality videos in a consistent, premium brand style
- Podcast-quality talking-head videos, with the owner educating the audience directly and breaking down barriers
- Maximum consistency, with 2–3 videos a day in some periods
- Complete PR: owner Lukáš as the face of the project, the Playroom’s own podcast, and telling his story
We never saw the whole project as just “campaigns” or “profile management”, but as long-term brand building.
A new website and a smart two-brand strategy
We helped design the new playroom-prague.cz website, from the visuals to the structure and functionality, optimised for performance campaigns (PPC) and search (SEO) alike. We connected the site to the complete brand identity we created for Playroom, so everything feels consistent and trustworthy.
The key move was a two-brand strategy. We split the same business across two brands. We built Playroom Prague as a completely “clean” brand, presented broadly as premium experience apartments with no suggestive themes at all, so it could run without restrictions on Meta (Facebook, Instagram), where sensitive content runs into policy limits.
We aimed the second brand, bdsm-praha, at Google instead, where people search for specific, topic-related things. Each brand reaches its audience on the right channel, in its own language. The whole strategy is our work, and it’s exactly what keeps the business thriving long-term.
Record months and media reach
The profile reached more than a million people a month and grew from 3,000 to 32,000 followers (and it’s still growing). This combination keeps improving trust and customer decision-making over the long term, and it’s driving record-strong months.
Growth on social media has been matched by media reach too, with mentions on outlets such as Super.cz and Blesk.cz. And since the owner’s personal brand is growing as well, new opportunities are opening up for expanding the business further.
What the client says about working with us
“Absolutely professional marketing services. I’ve been working with the company for several years and I’m very satisfied. The results speak for themselves.”
Video that sells and builds the brand
Premium video production in a consistent style, the foundation of the whole communication.
Services in this project
Website design · Content production · Social media management · Performance campaigns
Want to build a brand like Playroom?
We’ll combine content, performance and PR into one long-term strategy. Tell us about your project.
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