IL MORSO: Rebranding an Italian Restaurant
IL Morso needed more than just a new website. It needed a brand, an atmosphere and an online presence that would draw guests in before their first visit. We created the logo, visual identity, a fast website with an intro video, professional food and drink photography and video content, and integrated reservations through Apetee.
A Fresh Start for an Italian Restaurant and Wine Bar
IL Morso launched as a new dining concept in a space guests already knew from the previous restaurant. The new brand needed its own identity, a clearer atmosphere and an online presence that wouldn’t feel like a tweak to the old concept, but like a genuinely new experience.
The goal was to build a brand that brings together Italian cuisine, wine, a welcoming atmosphere and a professional presence, from the first impression on the website through to booking a table.
A Brand, Website and Content Ready for Opening Day
IL Morso needed more than graphics or a website. The whole online foundation had to be built so the restaurant could look professional, trustworthy and visually strong from day one.
- a new visual direction for the brand
- a logo and core identity
- a fast website built around atmosphere
- an intro video for the homepage
- professional photography of food, interiors and details
- video content for the website, social media and advertising
- integration of the Apetee reservation system
- tracking of key actions via Google Tag Manager
We Ran the Entire Online Launch
This wasn’t a single, isolated service. RKP oversaw the whole process so the brand, website, content, reservations and tracking would all work as one system.
The result isn’t just an attractive visual presence, but a practical online system that helps the restaurant showcase its atmosphere, win reservations and keep building relationships with guests.
A Complete Online Foundation for the Brand
1 · Rebranding and Visual Identity
For IL Morso, we developed a new visual direction that matches the character of an Italian restaurant and wine bar. The goal was a brand that feels modern, clean and memorable, while keeping a natural, welcoming dining atmosphere.
- logo design
- a visual direction for the brand
- colour and style tuning
- unified communication across the website, social media and advertising
2 · Website with an Intro Video
We built a fast, clear website that shows visitors the atmosphere of the venue within the first few seconds. The intro video carries the restaurant’s emotion across before anyone even opens the menu or reservation form. The site isn’t just an online business card, but the first taste of the IL Morso brand.
- fast loading
- a clear structure
- a clear reservation CTA
- presentation of the menu and atmosphere
- strong mobile usability
- technical integration with reservations and tracking
3 · Professional Food Photography and Video Production
So the brand wouldn’t just look good on paper but have its own authentic content, we arranged professional photography and video production. We worked with a professional food photographer and videographer to produce material usable on the website, social media, in advertising and across the restaurant’s other communications.
4 · Reservations, GTM and Tracking
For a restaurant, a reservation is one of the most important online actions. That’s why we connected the website to the external Apetee reservation system and set up tracking through Google Tag Manager. The goal was for online marketing not to stop at a button click, but to make it possible to see how visitors behave on the site and how they move towards making a reservation.
- integration of the Apetee reservation system
- tracking of key actions via GTM
- data preparation for further marketing analysis
- a technical foundation for future campaigns and remarketing
5 · Email Marketing as a Complement
On the side, we also helped set up the basics of email marketing through Ecomail, so the restaurant can build better relationships with guests, special offers and return communication going forward. Email wasn’t a core part of the project, but it rounded out the brand’s online ecosystem nicely.
Same Space, Brand New Website
From the original A posto trattoria, we built a modern, fast website with an intro video that carries the atmosphere across before a guest’s first visit, and clearly guides them towards a reservation. The previews scroll automatically through the whole homepage.
IL Morso Got a Complete Online Foundation for Its Fresh Start
The IL Morso project shows that a rebrand doesn’t have to stop at a logo. The new brand got its own visual identity, professional content, a modern website, integrated reservations, tracking and a foundation for further marketing communication.
The result is a cohesive online presence that supports the restaurant’s atmosphere, builds guest trust and serves the website’s practical goal, taking someone from their first impression all the way to booking a table.
What This Project Depended On
Brand Wasn’t Separate From Performance
The logo, website, video, photography, reservations and tracking were all built with one goal: a brand that looks good and is genuinely usable for real online marketing.
Content Was Built for Real Use
Photos and videos weren’t just a decorative extra. From the start, we prepared them to work on the website, on social media and in advertising.
The Website Wasn’t Just a Business Card
The website needed to quickly introduce the new concept, show off the atmosphere, explain the offer and guide visitors towards a reservation.
Technical Integration Supports Marketing
With the website, GTM, Apetee and basic email marketing all connected, the restaurant has a stronger foundation for tracking, remarketing and long-term guest relationships.
What We Delivered
- Rebranding
- Logo and visual identity
- Web design and development
- Intro video for the website
- Professional food photography
- Professional video production
- Apetee reservation integration
- Email marketing foundation via Ecomail
- Content for social media and advertising
The Atmosphere of IL Morso on Video
The intro video captures the emotion of the restaurant, the food, the wine and the atmosphere, before a guest even opens the menu or reservation form.
Services in This Project
Web Development · UX Audit and Brand Building · Content Production
Planning a New Brand, Website or Venue Rebrand?
On projects like this, we bring together strategy, visual identity, website, content, advertising and technical integration into one working system.
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