Private kindergarten

Dragon Kindergartens

How we filled a private kindergarten to full capacity through a combination of authentic video and performance marketing.

Full

kindergarten capacity filled

3 phases

connected strategy

Video

the trust breakthrough

The challenge

A brilliant kindergarten that was invisible online

Dragon Kindergartens is a bilingual kindergarten with a caring approach, a safe environment and a team genuinely devoted to the children. Everything needed to be parents’ first choice was already in place.

Online, though, the kindergarten was falling behind. It lacked well-structured campaigns, video that stirred real emotion, and consistent content to hold parents’ attention and build trust.

The solution

A joined-up strategy delivered in phases

We paired the kindergarten’s strengths with carefully planned online marketing. At the client’s request, we split the work into connected phases with a gradual, cumulative effect:

October 2024: social media management begins (organic content, reels, stories)
November 2024: first Google Ads Search campaigns with precise targeting of parents
May 2025: professional video, Meta campaigns (Facebook, Instagram) and advanced Google Ads

The turning point was authenticity on video: children playing and creating, a one-shot, unedited walkthrough of the premises, and a video with the head teacher about the kindergarten’s approach and values. This format sparked a genuine personal connection and trust with parents, resonating far more than conventional advertising.

The result

Full kindergarten capacity

The combination of authentic video, targeted distribution and a consistent visual identity across social channels drove a significant rise in interest and engagement.

A consistent visual style, matched colours and a clear tone gave the kindergarten a trustworthy first impression, one that converted into real enquiries and full capacity.

Testimonial