Café Prosek
How we helped it win over not just the neighbourhood, but guests from across Prague. Third time’s the charm.
A space where two restaurants had failed
Two restaurants had already come and gone in the same space, and both had failed. On top of that, the venue sits on the edge of Prague, away from the main buzz, in an area that mostly drew local regulars.
In 2023, a new owner arrived with genuine passion and a clear concept: a cosy, modern space built on quality ingredients and a great atmosphere. The one thing missing was for people to actually find out about it.
A marketing strategy built from scratch
We built a complete strategy that introduced the restaurant to a wider audience and gave it a strong identity:
- A new website and a complete visual identity for the restaurant
- Professional photography and lifestyle videos capturing the atmosphere of the place
- Targeted advertising on Google, Facebook and Instagram, backed by SEO for better visibility
- Instagram management with a consistent visual identity: colours, fonts, photo style and Reels
A consistent feed builds recognition and trust, and every view makes visiting the place that little bit more tempting.
A successful restaurant and a loyal community
By combining a great concept, the owner’s energy and an effective strategy, Café Prosek achieved what the previous businesses couldn’t: a genuinely successful restaurant.
Social media followers turned into real guests, and one-off visits turned into a regular habit. Today, Café Prosek draws in not just locals, but guests from across Prague.
The atmosphere of Café Prosek on video
A lifestyle video capturing the atmosphere of the place.
Services used in this project
Social Media Management · Content Production · PPC & Paid Media
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